#MKTG – Part 7 – In-Person Events #BookFestivals

Jan Sikes wrote a great blog on live author events for Story Empire. Thought I’d share it.

Story Empire

Hi, SE’ers! It’s Jan again to talk about another marketing opportunity for authors.

COVID put a halt to in-person events for authors for a full year, but things are now back in full swing. I did three this year with great results. People seem hungry to get out and about.

The first event was on Memorial Day weekend at the Lone Star Book Festival in Seguin, Texas. The location is about a five-hour drive for me, but Texas is a big state.

What I want to talk about here today is the nuts and bolts of doing an in-person event.

First and foremost is how your table appears.

Here is mine from the May event.

Photo by Jan Sikes May 30, 2021

You will notice I have two banners. One is a table runner and the other is a vinyl banner with grommets for hanging. Later, after this photo was…

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