I’m not very good at Facebook. I’ve connected my blog to it, so that every time I write a new post, it automatically loads on my author Facebook page, so I should have something new up at least once a week. Occasionally, I’ll post some great writing advice I find online, and when my publisher asks me to promote a sale or new release, I do. But that’s about it. I’m worse at keeping track of my regular Facebook account. I can lose a lot of time there, scrolling through all kinds of people and news I don’t know.
I do better at this blog. I try to write a new post every Thursday, and recently I’ve started putting up a Muddy River snippet every Monday and a Jazzi snippet every Thursday, but I haven’t decided if that’s worthwhile or not. It’s too soon to tell. On my webpage, I used to put up free books or short stories, but I ran out of those. So…I’m trying snippets. I do have two short stories to share in October, and two more in December. I’m tinkering with a Thanksgiving one, but I’ve had too many things interfere to give it the work it needs. I didn’t get enough feedback on the one I did for Labor Day to decide if that’s worth the time and effort.
I know every author is supposed to be serious about branding, but I don’t think I’ve nailed that yet. I really enjoy twitter. It’s quick and easy to scroll through some of my favorite writers and to find some interesting tidbits and pieces of writing advice. If I like it, I usually retweet it, so other people can enjoy it, too. I’m not overwhelming the world with followers with this approach. But it makes for a fun ten minute break when my brain’s drained of any words, and I need to recharge it. Often, when I finish writing a scene, and my little grey cells are spinning for a transition and the next scene, I zip to twitter for a fast refresher. And if I see something I like, I retweet it. Often, it’s something about writing. Sometimes, it’s about cooking. (I love to cook). I’ve even retweeted Tarot card meanings. They intrigue me.
I’ve noticed most other authors don’t retweet as often as I do, though. If they like something, they mark it with a heart, a “like.” Maybe that’s so that they don’t dilute their own brand. They keep their tweets mostly concentrated on their own news. And maybe that’s smart. It’s something I should probably think about. But for now, twitter is like a playground for me, a place to play before I have to get back to work, writing another scene, another chapter. And if the scenes are like pulling teeth, I spend more time on twitter than I should. That’s called stalling. I don’t want to leave my chair because if I stand up and wander off, it’s even harder to come back and get in gear. But my brain can wander away while I sit in front of my computer if I flip to twitter. And even I, the queen of distractions, can only take so much of the people who scroll past me. So, before long, I’m headed back to my WIP.
Someday, probably sooner rather than later, I need to rethink what I post. But for now, I enjoy posting news about my favorite authors. I mean, if I enjoy them, other readers might, too. I enjoy posting snippets. And I’ll never get tired of recipes and pictures of food. (But I could argue that IS “branding,” since I have Jazzi and Ansel cook together. So do Hester and Raven. Or is that stretching it?) Any ideas? Is there a smart way to tweet? I read somewhere that an author should write five original twitter posts a day. That’s hard. Interesting retweets are easier. I do know, though, that I’ve come across some authors that I want to retweet, but I can’t find anything original from them. So there needs to be some original tweets mixed with the others.
Things for me to ponder. In the meantime, if you happen to be in Columbus, OH, I’ll be at the mini-con for Kensington writers at Pierogi Mountain from 11:00 to 1:00 on Saturday. And as always, happy writing!