Tag Archives: advertising

The business side of writing

At writers club this week, we had three great readers but still had time to spare.  That’s when Les B. brought up the article in the Wall Street Journal that an investment company is buying Barnes and Noble.  That got everyone talking about marketing and whether it’s better to get an agent and a publisher or to self-publish.

People in our group do both.  Some self-publish because they love the freedom.  And they still get enough sales to make them happy.  Some self-publish because they just want their books available for family and friends.  Two members are actively looking for agents.  That’s a nail biter job in itself.  And I self-publish AND have a publisher because I want to write two different kinds of mysteries, and I didn’t think I could get a taker for my supernatural series.  Let’s face it.  Some genres are a lot easier to sell than others.   And, to be honest, I wanted to see what would happen if I stuck Muddy River on Amazon on my own.  Ilona Andrews wrote a great post about the pros and cons of each: http://www.ilona-andrews.com/hybrid-authors/

Going it alone, though, means that it’s up to you to attract readers to your book.  And I think that’s getting harder to do.  True, writers have to work at promotion, even if they have a publisher, but they at least have some backup.  One thing you can do with or without a publisher is a blog tour.  Sometimes, they work.  Sometimes, they don’t.  But so far, Kensington has signed me up for a blog tour for every one of my books when they  come out.  The more work that goes into the blog tour, the better it is.  I’ve written 20+ individual pieces for a single blog tour before, so that each site has something unique to offer.  The one tour that only featured cover reveals and excerpts with a blurb wasn’t very effective.  Why would readers keep reading the same pitch over and over?

Advertising helps.  There are a crap load of books out there.  You need to find a way to get a reader to find yours.  Today, on twitter, I found a link to how to sell more books with Amazon ads.  I tried that once and bombed.  My friend tweaks her ad as she goes, and she’s been successful with it.  Here’s the article I found: https://www.writtenwordmedia.com/how-to-sell-more-books-with-amazon-ads-for-authors/

I’ve tried Facebook ads, but those are really hit and miss for me, too.  Still, you can invest $20 to boost your post and give it a go.  (I’d read the article on Amazon ads to get ideas first).

We all know that nothing beats BookBub, but trying to get a slot there takes a miracle or more.  And they’re expensive.  Luckily for me, Kensington put The Body in the Attic on Bookbub and they’re putting The Body in the Wetlands on it July 10.  I’m a lucky girl, and I know it.  Still, if you can’t get an ad, you can get some traction there.  I highly recommend becoming a BookBub partner, signing up and doing an author profile, listing the books you’ve written, and then–and this helps–recommending other authors’ books and reviewing them.  I recommend books under my name for urban fantasy–Judith Post (https://www.bookbub.com/authors/judith-post?list=reviews&review_step=search ) and under my pen name, Judi Lynn (https://www.bookbub.com/authors/judi-lynn)  The good news is that when people follow you on BookBub, BookBub sends them a notification when you add one of your own books to your book page.  That means, if you have 100 followers, an e-mail goes out to each of them when you publish a new book.  The more followers, the better!

I just paid for an ad for Mixing It Up with Mortals on BargainBooksy at Written Word Media and dropped the price of my book to 99 cents. https://www.writtenwordmedia.com/about-us/#  And it did what I wanted it to do.  It got the book in front of a lot of new readers.  It’s only the second book in the series, and I’m not expecting big results.  That usually takes a while, if you get lucky.  I’ve had luck advertising on The Fussy Librarian, too, but that site’s pickier–you have to have at least 10 reviews with a 4.0 average, and I didn’t have 10 reviews yet, (sigh), so I went with Booksy.  For The Fussy Librarian: https://www.thefussylibrarian.com/advertising

There are other things you can do to help promote yourself and your book.  I’m going to use Ilona Andrews again (because I read her on twitter).  She posts snippets of whatever book she’s working on, on her webpage and then feeds that onto twitter: http://www.ilona-andrews.com/working-on-hidden-legacy-5/

I do the same thing.  I use weebly to put up cover reveals, new books, and free chapters.  Then I feed that onto my twitter account.  I think of this page (my blog) as a way to reach writers, and my webpage as a way to reach readers.  C.S. Boyack includes little snippets and news about the books he’s writing on his blog, too.  I think it’s effect, but it takes both–posting the snippet AND linking it to twitter.  My webpage: https://www.judithpostswritingmusings.com/

C.S. Boyack’s posts:   https://coldhandboyack.wordpress.com/2019/06/13/its-a-brain-purge/?fbclid=IwAR16n0RCckMZ-L3E-DxWF4H9jsxtJC5XzFsY3gNt6jEUhyfnKGjz6q7Bcoc   

Which brings me to three places that authors can promote themselves for free:

an author Facebook page  (Look up the Facebook page for some of your favorite authors and see what they do).

Twitter.  I make myself post something on twitter every day (at three different times, if I can) and to retweet some of the posts that I especially like.  And I always list book releases, cover reveals, and sales there.  Why not?  If you’re lucky, friends and others will retweet you and help spread the word.

Goodreads.  When I finish reading a book (and I can give it 3 or more stars), I write a review for both Bookbub AND Goodreads.

One last thing–and I know, I’ve written a tome this time, but I wanted to put in my 2 cents on marketing–, some authors have great luck with newsletters.  I haven’t done one yet.  Just haven’t gotten around to it.  But Story Empire wrote a decent article on it if you’re going to give one a try (and most authors do). https://storyempire.com/2019/06/07/how-to-tweak-your-newsletter/

One more thing, I feel like I’d be remiss if I didn’t include Debbie Macomber’s advice on how to launch your book when it comes out.  Yes, I’ve shared this before, but someone might have missed it.  And it’s good. https://insights.bookbub.com/book-launch-checklist-marketing-timeline-traditionally-published-authors/

Okay, I’m running out of ideas and steam.  You’re probably ready for me to shut it anyway.  I promise not to bombard you with marketing ideas again for a while.  But if you’ve tried something and it’s worked for you, please share it with the rest of us.  And happy writing!

Advertisements

Sagging

I’m not young anymore.  Things that used to be perky…aren’t.  Gravity takes its toll, and things shift and sag.  The same thing can happen to your writing.  The sales take a dive, and you have to work to lift them again.

When I got a publisher, I thought I could spend more attention on writing and less on marketing.  Not so.  Yes, Lyrical Shine lists my romances on their Facebook page and twitter.  They create covers and do cover releases.  For my first book, they did a great blog tour with Gallagher services http://gallagherauthorservices.com/author-assistant-services/.    I got good feedback.  For my second book, they only advertised on their own Lyrical sites, and that book fizzled and died.  Any momentum I had disappeared.  For my third book, I got excited because they were doing another blog tour, but this tour listed the book cover, a blurb, and the same excerpt at every site.  People yawned after the second one and disappeared.  For my latest book, SPICING THINGS UP, they did the bare basics.  It was sad.

I still like working with Lyrical, but I learned a valuable lesson a little too late.  Even if you have a publisher, you’d better have a plan in mind to promote yourself when you’re a new author with little or no name recognition.  And hopefully, you’ll have a book cover that grabs readers’ attention.  When I self-published my urban fantasies, I never sent a bundle/book out into the cold, cruel world without paying for some kind of advertising.  Sometimes I’d go the $20 or $30 route, and once I went for broke and used BookBub.  NOTHING beats BookBub.  The problem is that it’s almost impossible to get BookBub to accept you, and it’s expensive.  But I more than earned out what it cost.  Using it when you only have one book online is a risky proposition.  It’s useless if you make the book free.  How will you earn back any  money?  But if you have a series, it’s awesome!  At least, it was for me and my writer friends.  I had a lot of luck with the Fussy Librarian, but it did nothing for my friends.  The type of genre you write makes a big difference on which site is best for you or not.

I can’t set the prices of my books on Lyrical, so can’t offer sales or specials on my own, so I’m going to try a different tactic this time.  I paid $65 to start a blog tour with something original on each blog, using Goddess Fish Promotions.  http://www.goddessfish.com/services/virtual-book-tours/  They’ve been every bit as nice to work with as Maggie Gallagher.  I chose a little different approach.  I’ll be featured on a different blog each Tuesday for 8 weeks.  It’s an experiment.  I don’t know what I think works best yet, so it will be interesting to see what happens.  And yes, once April 25th comes, you’ll be pestered by me every Tuesday for a couple of months.  And I’ve answered more questions than I’ve answered for a long time.

Every writer writes for different reasons and has different expectations.  I know some wonderful, talented writers who are happy just putting their books on Amazon and hoping people find them.  That’s fine.  If you want to build an audience, though, advertising has worked better for me than other things I’ve tried.  Social media helped until I switched to romance.  There wasn’t much carry-over.  Urban fantasy readers aren’t impressed with kissing.  I get it.  Kickass battles don’t compare to relationships and angst.  But if you want to find readers for the genre you’re writing, advertising can help.

If any of you have any methods/tricks that have worked for you, and you want to share, I’d love to hear them.   In the meantime, have a great Easter/Passover/holiday and happy writing!

 

 

Writing: Social Media

Last weekend, my friend and I drove to Indianapolis to attend a writers’ workshop given by Liliana Hart, hosted by Indiana’s RWA chapter. If you ever get a chance to hear Liliana Hart speak, jump at it. She’s awesome, but just listening to all of the work she does, writing and marketing, made me tired. She repeated to us over and over again that if you decide to self-publish, you have to think of yourself as a business.

You have to hire or beg a copy editor to go through your final draft to make sure there are as few mistakes as possible. You have to come up with a professional, eye-catching cover that lets the reader know the genre and tone of your story. And you have to map out a strategy. You try to write the best book you possibly can and then come up with ways to help readers find it. Because if you don’t do your homework, there are millions of books available. How will a reader find yours?

I’ve read Lindsay Buroker’s blog posts for a long time, and she and Liliana Hart gave some similar advice. Both said it’s hard to attract readers with one book. Both said it’s smarter to write at least three books and put them up in short order to attract an audience. Hart suggested having five ready to go. Readers like series. You can’t really do much creative advertising/promotion with one book. I’ve posted this before, but here it is again, in case you missed it: https://www.goodreads.com/author_blog_posts/4318779-how-do-you-establish-a-fan-base-before-you-launch-your-book

Both Lindsay Buroker and Liliana Hart stressed having at least one series of your books on multiple sites. “Don’t put all of your eggs in one basket,” both warned. Amazon makes it easy for authors to publish and promote with them, but Hart encouraged writers to try iBooks (with Apple). She warned it takes a year and a half for an author to get established there, so there’s no way to get rich quick, but readers on iBooks aren’t enticed by 99 cent, $1.99, or $2.99 books. They expect to pay more for better quality.

Both authors also encourage advertising your books. It doesn’t do much good to promote a book if you only have one available. The real benefit comes when readers download your first book and look for more in the series. The trick is finding an advertising site that works for you. I’ve had good luck with The Fussy Librarian, but my friend who writes Regency romance has better luck with Ereader News Today. So it depends. Bookbub is wonderful, but it’s hard to get an ad there.

I’ve often wondered how effective social media is for selling books. Quite a few authors lately have posted that they might have lots of followers, but there’s not a lot of carry-over in sales. For me, that’s a little disheartening. Social media, it seems, connects writers with fellow writers, but it’s hard to connect with readers who’ll enjoy your genre and books. Tweeting, blogging, and having an author’s facebook page helps, but they warn to spend more time writing the next novel than losing time on social media. Their message? Don’t spend so much time playing on social media that you don’t WRITE.

I’ve heard over and over again that the most effective way to promote your work is by connecting with readers who like your books by offering an e-mail newsletter. I’ve done a crappy job on this. I started a newsletter, using Mail Chimp, but I didn’t think it through enough. Liliana Hart didn’t mince words. “If you don’t offer them something special, why should they join?” I sent the readers who signed up for mine updates and news, but I need to offer more. Hart suggested contests, where the winners get free books, etc. Buroker does the same. Hart goes a step further and has a “street team,” fans who’ll spread news about new books and novellas she writes through word of mouth. Quite a few romance writers have street teams. They send them swag–bookmarks, pens with a new release’s title on it, etc.–to pass out and spread the word.

If you choose to self-publish, remember that you’ll also have to self-promote. That doesn’t mean tweeting your book over and over again on twitter. It means connecting with readers somehow without sounding like spam. If any of you have found ways that work for you, I’d be happy to hear them. And the most important thing–Happy Writing!

P.S.
I put a new short-short on my webpage: Nadine’s Story: http://www.judithpostswritingmusings.com/
My author’s Facebook page: https://www.facebook.com/JudithPostsurbanfantasy
On twitter: @judypost