Tag Archives: publishers

Writing: to market, to market…

I’m feeling pretty happy with myself. I finished the rewrites for Magicks Uncaged, my third book in the Wolf’s Bane series. Now, I’m waiting to see the cover, and then I’ll wait for it to be formatted and put online. But MY part’s done. At least, on the writing scene. The next “to do” on my list is marketing–not my strongest skill. And the sooner I start, the better.

A long time ago, I did a post on marketing. I haven’t gotten more brilliant at it, but since I’m at that stage again, I thought I’d mention it. In my writers’ group, there’s a wide variety of approaches to promoting books. Some–the more serious, literary writers of our group–pen beautiful, wonderful fiction, try to find a market for it, and then do very little to promote it. I think they feel that it cheapens their talents to hawk their own products. But unless you have a publisher, famous friend, or agent who works his fanny off to sell you, you’d better come to terms with the fact that you need to do it yourself. Readers won’t know your work exists if you just put it out there and let it die. Even publishers expect authors to market their work these days. Some look at a writer’s blog, twitter followers, and social media before accepting his work. So…here are some thoughts.

In the group of authors I know, there are those who think they’ll only succeed if they market their work to find an agent and a publisher. If you’re looking for a big, New York publisher, you have to have an agent. None of the big publishers, except Harlequin, look at unsolicited submissions these days. Getting an agent is no easy task. Sometimes, you can get one because you know an author who’ll recommend you. Even then, you might get turned down. Agents are as subjective about what they like and don’t like as anyone else. They have specific things they’re looking for. Another way of finding an agent is to join twitter and participate in some “pitch” sessions. (Use the hashtag “pitchwars” or “nestpitch” and follow the leads). If you don’t want to go that route, go to a bookstore and look at the acknowledgements in books similar to yours to see if their agent is listed. Then look the agent up online. OR type “agent” in the search engine of your computer and follow the leads. And do your homework. Find out what clients the agent has and how well he’s sold them. Even with an agent, you might not be able to tempt a big publisher. That’s why some of my friends have turned to smaller publishers. And they’re happy with them. You don’t have to have an agent to submit to most small presses. And if none of those appeal to you, you can self-publish through smashwords or Amazon, etc. If you go the self-publishing route, though, you’re in charge of EVERYTHING. You need to write the best book you can write, make sure it’s clean of any errors, find a topnotch cover, format it, load it, and promote it. And remember. A book cover is usually the first thing a reader notices. It gives a “feel” of what the book’s about, but you don’t have to pay a fortune to get a good one.

No matter what you do, you need to be willing to promote yourself. You need a webpage, a blog (on your webpage or separate), and you should be on twitter and facebook. I have a friends’ facebook page separate from my author’s facebook page. And there are theories about the best way to use all of them. I’ve found #MondayBlogs useful on twitter, but there are more writer twitter hashtags. Paula Reed Nancarrow (whose blog I love for many different reasons) did a survey on twitter and blogging and wrote a few posts on the results. Here’s one of them: http://paulareednancarrow.com/2015/03/23/twitter-bloggers-and-communities-of-practice/

Another blog I always recommend for marketing is Lindsay Buroker’s. Most of us won’t have the success she has (she knew marketing and blogs before she started writing), but she’s happy to share what works for her and what doesn’t. http://www.lindsayburoker.com/amazon-kindle-sales/my-self-publishing-thoughts-after-50000-ebook-sales/ I’ve learned a lot from her blogs. Here’s another one of hers I found useful:
https://www.goodreads.com/author_blog_posts/4318779-how-do-you-establish-a-fan-base-before-you-launch-your-book.

Can’t think of anything to blog about? Try Molly Greene’s link: http://www.molly-greene.com/101-blog-topic-ideas/?utm_source=twitter&utm_medium=evergreen_post_tweeter&utm_campaign=website But remember. When you blog, you’re trying to build an “author platform,” to “brand” yourself. Another blogger I recommend for marketing is Rachel Thompson: http://badredheadmedia.com/2013/12/06/branding-101-authors/. A second, good post on branding by her: http://www.bookpromotion.com/brand-author-book/. She’s worth following.

Just to give you a checklist, these are good for marketing: twitter, facebook, a blog, and a webpage. Most experts suggest blogging at least once a week. Some authors use blog tours to promote their books before they come out. I’ve never done that, but I know authors who’ve had success with it and some who haven’t. If any of you have tried it, I’d be curious if you liked it. I can tell you that I’ve been happy with some of the paid advertisements I’ve used to promote my books and novella bundles. I can recommend kboards and Ereader News Today. They’ve worked for me anyway. And many of them aren’t that expensive. Most have a variety of packages. Anyway, I’ve run on enough for one post. Good luck with whatever you’re working on!

twitter: @judypost
webpage: http://www.judithpostswritingmusings.com/
author’s facebook page: https://www.facebook.com/JudithPostsurbanfantasy

Writing–Enjoy the Words

I love my writing group, Summit City Scribes.  We get together twice a month and critique each others’  manuscripts.  We mention what we find strong and wondrous in each piece and what we think might make it better.  We bully and encourage each other, and eventually, most of us end up being pretty darned good writers.

And then it’s time to figure out what to do with what we wrote.  This isn’t a how-to about selling books.  It’s not practical advice, but from the heart.  Some of us in Scribes have been writing for a long time.  I remember the days when a writer could send a query letter directly to an editor at a publishing house.  True, the editor might never look at it, but some poor underling or slush pile reader trudged through each submission, and if it was deemed worthy enough, a writer could get a reply from the editor. These were  considered “good” rejections.

A few of us at Scribes have managed to survive “almost” deals, where an editor asked for a manuscript, held it to publish, and then the deal fell through.  Twice, editors held novels I wrote for future lines their companies meant to start, and then, for whatever reason, decided against trying.   Frustrating?  Yes.  But not nearly as frustrating as today’s world of traditional publishing where no editors or slush pile readers even accept unsolicited manuscripts.  In today’s world, an author has to find an agent, and only an agent can submit manuscripts to editors.  In the “old days,” publishers had a strong stable of midlist authors who might never reach the Top Ten lists, but sold consistently.  There were lots of places to submit and sell short stories.  A new writer could “cut her teeth” and learn as she got better and better at her craft.

Things have changed.  I have a writer friend who claims that finding an agent is easy.  It is for him.  He’s well known in the publishing world.  For the rest of us?  It’s blood, pain, and tears.  I was lucky enough to get an agent who’s anything and everything that I’d ever hope for an agent to be, but I still didn’t have any luck selling my books. I have a habit of writing cross-genre that I find exhilarating, but publishers aren’t so fond of.  I also have a tendency to write for markets that are already full or starting to sag.  So I bugged Lauren to let me put my writing online.  She warned me that sticking a novel on amazon and Barnes and Noble, etc., would be no trip to overnight success.  And boy, was she right!

Before she’d even put my work online, she had a list of to-dos I had to complete.  I needed 50 followers on Twitter, I needed to start a blog and join some kind of internet group–I chose Goodreads and love it–and I needed to be on Facebook.  None of these are any best kept secrets.  There are lots of posts on how to create a “brand” as a writer these days.  But what Lauren was making sure of was that I’d at least TRY to market myself and promote my work.  No one does it for you these days, unless you’re a big name author who will make a publisher lots of money.

Writing is hard work.  So is marketing.  And what’s frustrating to me is when a new author shows tons of potential in our group, and she asks, “What should I do now?,” more often than not, the answer is, “If you want to try to find an agent and publisher, go for it.  But if it takes forever and it doesn’t look good, put your work online.”  Thankfully, Scribes has Melissa, our computer guru, who can whip up a book cover, format a book, and put it on Kindle in the blink of an eye.

The sad news, to me, is that it’s so hard to get a traditional publisher to take on a new writer these days.  The good news?  E-books have taken the place of midlist author slots and pulp fiction magazines that used to serve as practice grounds that gave writers time to learn and grow.  But going the e-book route, an author has to market and promote to get her work any attention.  The only exception that I can think of, off the top of my head, is Harlequin romance.  Editors there still welcome writers and work with them.  A writer doesn’t have to have an agent to submit to one of their lines.  More places might exist, but I can’t think of them.

In a way, it’s so easy to put a book online these days that there’s no filter to assure quality of writing.  There are so many books online that it’s hard to stand out.  So my advice to writers?  Enjoy putting words on paper (or computer screens) and write the best books you can, because that, for me, is the luxury part of the job.  The business part is necessary, and I’m not saying it’s not without its joys, but it takes a new set of skills.